Yle

Yle, Finland’s national public service broadcasting company, is an internationally acknowledged digital innovator. Operating four television channels, six radio stations, and a portfolio of digital platforms, their strategic outlook has embraced change.

The nimble approach has led to awards and recognition, and being well prepared for the future, year after year. Since 2009, our team at Reaktor has been a collaborator in making all this happen as Yle’s strategic partner in digitalization.

• Years of trust and partnership
• Organizational reinvention
• Innovation strategy enabled by microservices
• Standard-setting personalization, driven by AI

Over the years, our partnership with Yle has included everything from future-thinking strategy to product design and ecosystem architecture to iterative development.

Helping Yle reinvent the way they work has created the means for lightning speed development of award-winning services, standard-setting personalization, and the innovation-driven strategic approach of a media industry forerunner.

The basis for all this is a technical ecosystem based on microservices in both public and private cloud, flexible and ready to scale.

In addition to fulfilling its rudimentary tasks, the modular back end has changed how Yle designs and develops. Tech has become an enabler for a full cycle of new thinking.

Services are designed and deployed as one process: Conceptual and UX design blend into front end development and system architecture, all influencing one another.

The result and cumulative benefit is a more creative and efficient way of working and making decisions, big and small.

Yle’s most prestigious and strategic services include yle.fi, the Areena streaming service, the personalized and award winning NewsWatch app, and tools that help journalists work better throughout the process of creating and optimizing the distribution of content.

They are leveraged faster than most consider possible. When the company’s main site was recreated, for example, a full beta was up and running in two days. A month later, the site went live.

• Strategy
• Design
• Back and front end development
• Personalization and content recommendation
• DevOps and optimization