Retail

Connect every part of the retail journey

The way people shop is changing fast, and the brands that win are the ones who stay ahead of what customers feel, expect, and click. Today’s retailers need digital experiences that move as quickly as their audience.

We collaborate with the world’s biggest fashion and lifestyle brands to solve their most complex digital challenges and help them connect with customers in new ways. Behind the scenes, we engineer the platforms that power retail at a global scale.

"Reaktor teams were able to develop and launch our backend capabilities in five months. For a programme and initiative that spans several departments and has omnichannel capabilities and touch points with the consumer, it’s incredibly impressive.”

Lyudmyla Baron, PVH

Head of Marketing Technology

The new retail reality

Build end-to-end retail systems

Surpass front-end design to create mission-critical software solutions and platforms that power modern retail on a global scale.

Make omnichannel a reality

Leverage digital tools that connect every moment of the retail journey, from inspiring online discovery to in-store engagement, mobile loyalty, and beyond.

Tackle complexity at scale

Work with us to solve your toughest digital challenges, improving both operational efficiency and customer experience.

Get ready for agentic AI in retail

Start preparing for agentic AI: autonomous systems that search, decide, and buy for consumers on behalf of your brand. With the right data, infrastructure, and strategy, you can turn AI readiness into a true advantage.

Why Reaktor?

Trusted at the highest level

Our track record and expertise are built on years of successful partnerships with the world's largest retailers, including adidas and Zalando.

Agile delivery at enterprise scale

We offer a business-focused, modern approach that allows us to deliver quickly on new technologies, helping our clients move faster and stay ahead.

Embedded, collaborative teams

Our experienced, cross-functional teams work side by side with yours to solve real business challenges, not just deliver features on a backlog.

Made-to-measure technology

We help leading brands stand apart with technology designed around them, built to fit perfectly, not to be copied.

Our expertise

Content transformation

Systems that help you share personalized, engaging brand content seamlessly across every digital channel.

B2B ecommerce

We build modern, data-driven B2B commerce platforms that deliver consumer-grade ease and performance to professional buyers. Our solutions simplify complex sales and procurement, automate critical workflows, and integrate seamlessly with existing business systems – helping organizations operate more efficiently, scale faster, and strengthen customer relationships.