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Reaktor Creative

Strategic partnerships driving unbounded creativity

We help companies that strive for international impact, build marketing communications with a long-term perspective, and champion unbounded creativity.

<p dir="ltr">As an award-winning creative agency within Reaktor, we believe outstanding creativity thrives in close collaboration. By combining storytelling, agile design, and new technologies, we create brands that resonate globally. For us, the best ideas come from an inspiring, transparent, and enjoyable process &ndash; filled with purpose and a few good laughs.</p>

How we can help

<h3 dir="ltr"><span>Branding</span></h3>
<p dir="ltr"><span>We craft impactful branding solutions, from defining clear brand strategies to building cohesive identities, systems, and verbal expressions. Our expertise extends to digital design, ensuring your brand thrives across all touchpoints.</span></p>
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<h3 dir="ltr"><span>Marketing communication</span></h3>
<p dir="ltr"><span>In marketing communication, we develop strategic plans, campaign concepts, and activations that bring your brand to life and resonate with your audience. Our approach is channel-agnostic, ensuring the right ideas thrive across any platform, from digital campaigns to impactful PR stunts.</span></p>
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<h3 dir="ltr"><span>Innovation</span></h3>
<p dir="ltr"><span>Our innovation work focuses on creating groundbreaking product concepts, agile prototypes, and experiential solutions &ndash;&nbsp;spanning physical, digital, and phygital spaces &ndash;&nbsp;to keep your brand at the forefront.</span></p>
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What we do

<h3 dir="ltr"><span>Agility in action&nbsp;</span></h3>
<p dir="ltr"><span>Inspired by software culture, we embrace agility in everything we do. With easy decision-making, transparent communication, and seamless workflows, we ensure our collaboration is as efficient and responsive as possible.</span></p>
<h3 dir="ltr"><span>Tech-led excellence</span></h3>
<p dir="ltr"><span>We combine creativity and technology to craft immersive digital experiences across all touchpoints. For us, technological capabilities are tools for gathering insights, generating ideas, rapidly developing concepts, and delivering impactful productions.</span></p>
<h3 dir="ltr"><span>International expertise</span></h3>
<p dir="ltr"><span>With offices around the world, we specialize in helping Nordic and European companies expand and thrive globally. Our work has been recognized with awards at prestigious international competitions, from the Clio Awards to Eurobest and Golden Drum.</span></p>

What makes us unique

As the lead creative and brand development partner of Smartly.io, we were tasked to breathe new life into the brand's identity while establishing a robust system that aligns with the company's ambitious goals. This comprehensive project involved immersive workshops, collaborative efforts, and meticulous design phases, resulting in a rejuvenated visual language and a brand identity system built from the ground up. We also led the production of fresh brand assets and implemented the new identity across various internal and external touchpoints.

Branding – Smartly IO

Merge Mansion is a mobile game with 40M+ players and a cult-like internet following. Behind its success is a compelling combination of merge puzzles, home renovation, and gardening. But the not-so-secret sauce that tops it all off is the game’s storyline featuring family drama, a ton of knives, and secretive Grandma Ursula. We partnered with Metacore to take its already proven recipe for success and leverage it to the next level of pop culture fame – by adding a spoonful of true crime, a pinch of detective story tropes, and one internet darling du jour.

Marketing communications – Metacore

We’ve partnered up with Schweppes to help their innovation department create product concepts that are based on validated insights, developed in a collaborative manner, crystallized by unlocking the commercial potential with outstanding design and creative work, and handed over to different teams with the help of intuitive yet inspirational playbooks. 

Global product innovation – The Coca-Cola Company

We are Lidl’s strategic partner and lead agency for marketing communications in Finland. We lay the foundation for their marketing efforts, from annual planning to overarching concepts, and create impactful 360° campaigns and standout social media executions. Our first campaign together, Skannattaa skannata, achieved record-breaking usage numbers for the Lidl Plus app, setting a strong precedent for our collaboration.

Lead agency – Lidl Finland

We partnered with Netflix to launch Katla, its first-ever Icelandic original series. The series explores themes of human nature and Icelandic folklore against a backdrop of the volcano Katla that erupts, causing supernatural phenomena. By harnessing volcanic data and colliding the know-how of a famous Icelandic volcanologist with the artistry of one of Iceland’s leading composers, we gave the series’ star, the volcano itself, a distinct voice. The voice became the spearhead of an engaging 360 campaign that introduced every Icelander to an entirely new series.

Marketing communications – Netflix

Framery, the pioneer and global leader in soundproof private spaces, faced a challenge as the world transitioned to a hybrid work model in the post-COVID-19 era. To position Framery as a thought leader in the competitive US market, we conducted a study on the workplace perk employees value most – privacy. Based on the findings, we launched the "Perks for Pods" campaign, showcasing Framery pods as the ultimate solution for hybrid work environments and reinforcing their global leadership.

International campaign – Framery

Minna has thrived in brand, marketing, and sustainability industries for 20+ years. She knows how brands can deliver meaningful experiences, how to make the business-case for marketing, and how to make teams work better together.

Katariina Harteela co-leads Reaktor’s creative hub. With a trail of Cannes Lions, she crafts impactful brand action with empathy at the core, leaving an indelible mark on the world of creativity – and in the ways agencies operate.