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BLOOM

29.4.2025 · Tennispalatsi, Helsinki

Growth through innovation

Reaktor and Fusion Ecosystem (Codemate, Adventure Club, Growberry, Allies & Mallow) proudly present BLOOM, returning for its second year to inspire decision-makers, leaders, and innovators. This year, BLOOM centers on how businesses can thrive in a world where everything is uncertain by exploring the intersection of digital innovation, customer experience, and culture to create meaningful, lasting impact.

BLOOM aims to tackle the pressing challenges of our time:

  • How to create a standout advantage in a world where everyone is pursuing digital transformation?

  • How to craft memorable customer journeys that turn one-time interactions into lasting loyalty?

  • How to harness technology to empower the true driver of success – the people?

Why attend BLOOM?

  • Hear from top global leaders and strategists on navigating turbulence and building a winning edge.

  • Discover real-world case studies of transformative digital growth.

  • Connect with a community of like-minded innovators ready to tackle the challenges of tomorrow.

Expect insightful keynotes from world-renowned experts, panel discussions with industry pioneers, and actionable sessions you don’t want to miss. Full program is coming soon.

You are invited to the most transformative event of the year – BLOOM awaits to inspire, empower, and unlock growth for your business through innovation and connection. This spring, get ready to BLOOM.

Keynote speakers

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Anders Sörman-Nilsson

Global Futurist & Innovation Strategist

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Amy Chen

Chief Innovation Officer, KONE

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Sebastian Nyström

Chief Transformation Officer, SOK

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Lasse Nordlund

Chief Commercial Officer, Reaktor

Agenda

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8:30 Doors open & Breakfast

Doors and registration open. Breakfast is served.

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9:30 Opening remarks from Reaktor

Reaktor's CCO Lasse Nordlund opens the day

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9:45 - 10:15 Keynote with Anders Sörman-Nilsson

Second Renaissance

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10:45 - 11:15 Identifying new opportunities for growth with digital services at KONE with Amy Chen

How to identify digital opportunities that are profitable and how to make sure ideas are validated, developed, and scaled

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11:45 - 13:00 Lunch

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13:00 - 13:30 Breakout sessions #1 with Supercell, Restel, and Fusion Ecosystem

- Digital innovation track: Sustained innovation. Why and how Supercell keeps challenging the status quo - Customer experience track: From growth pains to +50% gains with Restel & Codemate - Scale track: Growth through tech with Adventure Club, Mallow, Codemate, and Growberry

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13:40 - 14:10 Breakout sessions #2 with Metso, IAGL and S-group

- Digital innovation track: Case Metso: Elevating Finnish companies from "local" leaders to "global" champions - Customer experience track: Loyalty without the lift: Designing seamless customer journeys and reducing decision fatigue with IAGL - Scale track: Evolution of the online grocery in S-group

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14:20 - 14:50 Breakout sessions #3 with Nokia, Telia and Visit Turku Archipelago

- Digital innovation track: Future of Sales and GTM with real-time and 360 extended experiences with Nokia - Customer experience track: Building a Travel Destination: The Power of Brand and Design with Visit Turku Archipelago - Scale track: From AI POCs to production: Navigating the journey and avoiding pitfalls with Telia

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15:15 - 15:45 Panel discussion with Cathay Pacific & Zalando: How to engage and inspire audience through digital customer experiences

Mavis Keung from Cathay Pacific & Fabio Baum from Zalando

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15:45 - 16:05 Fireside chat & key takeaways

Anders Sörman-Nilsson & Antti Merilehto

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16:05 - 16:15 Closing words

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16:15 - 18:00 Networking reception

 

Breakout session speakers

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Mavis Keung

Customer Experience Manager, IFEC Development, Customer Experience and Design, Cathay Pacific

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Liz Gaskin-Payne

Product Manager - Reward Flights, IAG Loyalty

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Kristiina Kukkohovi

CEO, Visit Turku Archipelago

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Mari Yliperttula

Head of Platform Development, Telia

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Heikki Jantunen

Lead Cloud Network Architect, Telia

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Emilia Ala-Kurikka

Product Lead, SOK

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Jan-Erik Lindfors

VP, Software, Metso

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Tommi Wiren

Lead Cloud Architect, Telia

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Erno Onatsu

Chief Information Officer, Restel

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Aki Saarinen

Head of Supercell X, Supercell

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Fabio Baum

General Manager Nordics & Benelux, Zalando

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Sami Ranta

General Manager, Nokia

Reserve your seat at the event!

Sign up for BLOOM

Location

Tennispalatsi

Salomonkatu 15, 00100 Helsinki

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FAQ

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Is this an online event?

No, this is an in-person event in Helsinki.

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Will there be a chance for discussion or a Q&A?

Yes, we encourage a very interactive atmosphere.

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I have a question.

Great! Please reach out to our event team via bloom (a) reaktor.com and we'll be happy to answer any question you might have.

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Who should attend?

This event is perfect for decision-makers, leaders, managers, and digital business practitioners interested in exploring how to use digital innovation, customer experience, and culture to create meaningful lasting impact.

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Will there be food and/or beverages?

Yes, in addition to breakfast and lunch, beverages and snacks will be available to all attendees throughout the day.

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Can I bring a +1?

Unfortunately, there's no +1. All interested participants are welcome to sign up individually!