At Reaktor, we integrate into and enrich existing strategy work with our iterative approach. We quickly identify and explore multiple strategic options, and then use scientific evaluation methods to select the best way forward. We see that strategy is about choosing to do some things and not others in order to increase the odds of success.

We continuously analyze change across industries to find useful patterns to apply to new business contexts. Our goal is to find unexpected value through business model innovation and by focusing on what could be as opposed to what is.

We work holistically end-to-end, and create feedback loops to link customer value to business value. We work across all stages of business and product development, from identifying emerging opportunities to testing, launching, scaling and optimizing them.

When a company designs new products or services, it inevitably also designs its business. Our business designers work in a multidisciplinary team with developers and service designers to ensure new products not only excite customers, but also make business sense. This includes:

• Identifying, understanding and framing the problem worth solving for new value to be created
• Ensuring holistic viability throughout the design process
• Quantifying business benefits and capturing insights for continuous value-hunting while understanding the strategic implications

A focused business design team working together with the client provides an external view to broaden clients’ perspectives, constructively question industry norms, and stimulate innovation and renewal. This includes:

• Integrating digital as part of the company strategy
• Creating an outside-in perspective as an alternative to industry benchmarks
• Enabling leadership decision making about concrete next steps