Building trust through education - marketing strategy in the pharmaceutical industry

Marketing in the pharmaceutical industry is at its best an educational effort. A Company that educates its target market and customers, builds trust. We believe that in the pharmaceutical industry marketing responsibility and consumer education play an important role.


Value-Based Healthcare is about maximizing health while decreasing the effort. In traditional healthcare, we measure actions and tasks, while in Value-Based Healthcare, we measure health. The method has been a tremendous success in Finland, where improved health has been achieved with fewer costs.

For private healthcare companies, value-based healthcare is not just a marketing effort. In the big picture, it also means better results with fewer investments. If educational marketing forms an integral part of your marketing strategy, our course on Value-based Healthcare is a proven concept in building understanding in the pharmaceutical and healthcare space. 

“Novartis, the global health care company based in Switzerland, was one of the first pharmaceutical companies to join the project and start using the Value-based Healthcare course as part of their educational marketing strategy. ”

A revolutionary approach to online education

Reaktor Education partners with world-class organizations and education providers to develop online courses designed to empower everyone to participate in our rapidly-evolving society. Our courses are delivered in an easily digestible, engaging, and mobile-first format designed to fit into where learning happens in our busy lives: our free time.

Rethinking Health

Co-created by industry leaders and Reaktor Education

Global events have shown us that healthcare matters  more than ever. Value-based healthcare has been  proposed as a solution for better results – for individual  patients and for society as a whole.  

Rethinking Health is an entry-level course on the topic of Value-based Healthcare, allowing you to educate your customers and other stakeholders with one course, and creating a common language around the topic for your stakeholders and audiences.

The course has been designed for students, physicians,  nurses, policy makers, hospital directors, municipalities,  pharmaceutical companies, and indeed anyone who  would like to find out more. You’ll get practical case  examples and the information you need to be part of the  discussion about shaping the future of healthcare.

What will participants learn?

  • The differing definitions of value-based care, from both a
provider and a societal perspective
  • Why value-based healthcare is relevant and needed for
 today’s healthcare challenges – and for those of tomorrow
  • How value-based healthcare is being used in various
 countries around the world, with real-life examples
  • The future of value-based healthcare and how it might
 be developed


Interested in introducing value-based healthcare into your country or organization? Do not hesitate contacting us for further insights on our online course material.

Head Of Growth

Viivi Pitkanen